ABSA new Bok sponsor?

August 19, 2010
Posted by Morné

While SARU remained mum on Wednesday on who would replace Sasol as the new Springbok sponsors, it is widely believed that ABSA has sealed the deal.

Zeena Isaacs – Business Day

According to Zeena Isaacs, writing in Thursday’s Business Day, speculation has been rife on who would replace Sasol ever since its announcement last month that it would not renew its sponsorship deal due to the high price SARU was demanding.

ABSA, which sponsors SA’s premier domestic rugby competition, the Currie Cup, is believed to have gone head to head and with Vodacom and SAB and come out tops in a deal worth between R60m and R65m.

According to former Springbok Communications Manager Mark Keohane’s Twitter page, under the deal, the Springboks will wear the ABSA logo when competing in South Africa, but will wear ABSA’s international brand, Barclays, when competing overseas.

SARU’s strategic communications manager, Andy Colquhoun, refused to confirm the deal on Wednesday, saying: “We are still in the market. Nothing has been finalised yet and an announcement will only be made once a deal is signed.”

Sasol’s sponsorship since November 2004 totalled R150m, ranging between R20m and R27m a year, but after SARU raised the price, Sasol decided against renewing its contract.

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15 Comments

  1. Fromthebottomoftheruck Fromthebottomoftheruck says:
    August 19th, 2010 at 11:17 pm Reply to this comment

    That’s a lot of cash – and maybe a bit more onus on the SARU to act resposibly and get results, or the sponsors start to get twitchy?

    http://fromthebottomoftheruck.blogspot.com/

  2. bok_in_oz bryce_in_oz says:
    August 20th, 2010 at 4:44 am Reply to this comment

    Methinks any prudent sponsor would be waiting to see how much more swill comes out of the coach and SARU’s mouths/actions before making a serious…

    Not really effective sponsoring a team that cannot score a single 3N point, gets knocked out of the RWC in the first play-off round and further down the track quits SANZAR and is participating in some hybrid African/Eastern European league!

  3. DavidS Champion Supporter DavidS says:
    August 20th, 2010 at 9:01 am Reply to this comment

    Reply to bryce_in_oz @ 4:44 am:

    Agreed

  4. babybok babybok says:
    August 25th, 2010 at 12:48 am Reply to this comment

    I think that they must stop all this hokey poky stuff lets design one jersey and lets stick to it I dont care what sponsor you have as long has its not on the national jersey like the all blacks just plain and simple and that stupid protea what a joke I think that they must just put the Springbok on the right crest only with Under-Armour as our new sponsor Green jersey plain Gold collar White shorts plain and Green socks plain

  5. babybok babybok says:
    August 25th, 2010 at 12:52 am Reply to this comment

    The Springboks have gone threw so much trance formation in the past few years players kits coaches name changing I mean come on lets stop all this crap and lets be recordist for one team we are the Springboks and lets keep it like that

  6. babybok babybok says:
    August 25th, 2010 at 12:56 am Reply to this comment

    I live in the UK and people dont buy the new Springbok jersey with the Protea on the right side of the jersey people here dont like it they say its not South-Africa at all I went to New-Zealand and they said the same thing the jersey is shit and we want the old one back when I went home for 2010 world cup I asked locals in SA what do think about the new jersey they said its rubbish and shops over there are not selling them at all so it must tell the SARU something

  7. bok_in_oz bryce_in_oz says:
    August 25th, 2010 at 4:27 am Reply to this comment

    Reply to babybok @ 12:52 am:

    “trance formation ”

    Aptly put!

  8. bok_in_oz bryce_in_oz says:
    August 25th, 2010 at 4:29 am Reply to this comment

    I could care less where they put the Bok, nor sponsors logo’s if they are consistently beating the top teams…

    Green and gold will always be the Boks to all rugby nations…

  9. DavidS Champion Supporter DavidS says:
    August 25th, 2010 at 1:21 pm Reply to this comment

    Same in SA

    People are not interested in the Protea Bok shirt… they want the SPRINGBOK one

  10. Boertjie Boertjie says:
    August 25th, 2010 at 1:47 pm Reply to this comment

    Reply to babybok @ 12:56 am:

    Welcome Baby Bok.
    Hope to see you around often.

    Jip, the stupidly designed
    protea badge spoils all. Good
    to hear the supporters giving
    it the cold shoulder.

    BTW what will happen in WC 2011
    - when the IRB logo goes
    where the Bok now is?

  11. bok_in_oz bryce_in_oz says:
    August 25th, 2010 at 2:50 pm Reply to this comment

    Reply to Boertjie @ 1:47 pm:

    “BTW what will happen in WC 2011
    - when the IRB logo goes on
    the left, where the Bok now is?”

    Reportedly it’s (Bok) is being moved onto the sleeve…

  12. Boertjie Boertjie says:
    August 25th, 2010 at 2:58 pm Reply to this comment

    Reply to bryce_in_oz @ 2:50 pm:

    Imagine how the silver fern
    will look on the sleeve.

    (Not in your lifetime!)

  13. babybok babybok says:
    August 25th, 2010 at 10:21 pm Reply to this comment

    Well so there you have it we win the World cup 95-97 Lions tour 09 Tri-Nations 98-04-09

    Exelent record against the teams long serving Captains most caps

    I just hope that nobody buys the that crap jersey so they ll go bust and they will have to put the BOK back on the right

  14. The Year of the Cheetah Brendon Shields says:
    August 25th, 2010 at 10:37 pm Reply to this comment

    me perfect bok jersey:

    dark olive green with more ‘gold’ than yellow in the collar.

    Kappa as sponsor (they always put their logo on the top arm facing outward). They are cool and lekker african.

    Bok badge on the heart, Protea Badge on the left, sponsor in Red and white, like the quantas on wallaby jersey.

    Strong sturdy thing.

  15. Boertjie Boertjie says:
    August 25th, 2010 at 10:48 pm Reply to this comment

    Reply to Brendon Shields @ 10:37 pm:

    Ja, ons het ‘n Louis Luyt
    nodig om vir die regering
    te sê FOK JOU – dis ONS
    trui.