Go Wild Dog Sports! Local rugby jersey brand name! Finally!


As one of the top rugby nations you’d think we would also have the top rugby jersey marques from here… but we use Kiwi manufacturers to make Bok jerseys and all our teams wear apparel from overseas marques. BUT now we have our own local brand name and RW says … Local is Lekker!

So last night I see we have a new follower on Twitter. Then I decide to have a read seeing as in truth I am secretly a bit of a supporter of local clothing brands, particularly if they are of quality. Cape Storm and that kind of thing.

Anyway, I checked their website out and see these guys launched on 1 January 2012! Apparently the 2007 Bok clothing manager conceptualized the idea of having a clothing manufacturer here at home that could not only make rugby jerseys but also active wear of different kinds, including hockey, netball, soccer and obviously plain training wear as well as the usual activewear stuff like polo shirts, shorts, tee shirts, track pants, body warmers, hoodies, jackets both shelled and soft shelled.

Added that they provide for ladies sports as well as junior sports and you have a new local sports wear manufacturer making a wide range of ultra cool sports wear with an everyday active wear range to go along.

It is strange but since 1995 the Boks have not worn jerseys manufactured by a local maker and have worn Nike (USA) and Canterbury (New Zealand) apparel. Recently the top Super Rugby teams have worn Gilbert (Lions and Bulls), Adidas (Stormers), Puma (Cheetahs) and Reebok (Sharks). These manufacturers hail from the UK, Germany and France… but there is no local brand name rugby apparel manufacturer.

Of all of the manufacturers, the guys at Gilbert actually manufacture their stuff in South Africa which is ultra cool in and of itself, as support for Gilbert (which manufactures their stuff locally at a factory in Johannesburg), whilst the rest import their stuff. Gilbert which is the rugby ball manufacturer is a great supporter of RW and with their Johannesburg based manufacturing plant also of the South African textiles economy which is in a bad shape from imports. However until this launch we have not really ever had a South African rugby apparel brand.

Our country has produced some of the most powerful rugby teams in the world, the best players in the world and the finest coaches in the world… regarded as Number 2 power behind New Zealand. It is also the southern hemisphere’s richest nation n terms of money spent. It is a screaming injustice that we have had to rely on rugby apparel sponsors from Germany and the USA and even Australia (which have no history of rugby) to brand clothing to wear for our heroes.

Added to which the dominance of German manufacturers and American manufacturers in our soccer and you have something to be ashamed of for a country which prides itself on its sports performances and deifies its sports heroes.

What makes these guys even more special though is their online order system. So you go to their design forum which a little flash based programme. Here you can custom design your gear for your sports team with your colour codes and apparel patches and numbers and even space for player names! Then order online! How cool is THAT!

So from all of us at Ruggaworld to another local is lekker name! Good luck! Here is hoping we see lots of Wild Dog teams in short order!

Although I have a little place in my heart for Gilbert (they sponsor the Lions and the new Currie Cup Champions 2011 shirt I have has survived a few sessions of MMA and FightFit damned well (not to mention obviously the Currie Cup and Super Rugby campaigns, although I’d rather play pro rugby than face some of the guys I do at groundwork on Sunday afternoons!), the competition is great and it helps that schools and clubs now have a local brand name option for their apparel!

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  1. Agreed.

    Great idea for schools, clubs and even the B section CC teams… heck even Varsity Cup which is keen on supporting good causes like breast cancer and stuff like that.

    Getting FNB and Steinhoff to support local textiles manufacturers and sellers which are under pressure in any event would be a great cause!

  2. Okay just need to mention that Gilbert actually DOES manufacture their stuff in South Africa in contrast to Reebok, Puma, Adidas and Canterbury… so they are one ahead of the pack.

    Wild Dog is the first South African brand name…

  3. On the issue of the struggling local textile industry.

    They export very little because their goods cannot compete on the international market. They do however import much. Machinery, technology, raw materials ect. Their workers too, buy imported stuff like I-phones and computers, with the income that comes from you.

    How is it then good for the local economy to buy stuff from an industry that is a net importer?

    It is not.

    Rather support local industries that thrive because they produce products that sells outside as well as inside the country.

  4. Reply to Timeo @ 4:49 am:

    I was invited to visit their factory. They produce here in SA.

    Reply to Timeo @ 5:01 am:

    Nope. The issues of our local textiles industry are well documented. Even used as a “how not to” business example at Wits’ MBA school. There is NOTHING wrong with the product. It is an excelent product.

    The SA textiles industry was killed by its failure to stay competitive on a manpower level. Literally an industry killed by the unions who made crazy demands without concomitant additions to productivity.

    The textiles industry was capable of remaining competitive in the pre 1994 era because government needed to adopt a “can do” local production advantaged attitude so they raised massive tariffs and protected local industry. This gave the unions a captive market to exploit, which they did.

    In the post 1994 era economic trade barriers came down and then the large textiles users simply switched to using Chinese and Indian goods because our textiles manufacturing was not price competitive due to unions’ crazy demands.

    The Western Cape was ESPECIALLY hard hit.

    And all the comrades ended up standing in solidarity at the UIF offices… alongside the capitalist bastards they opposed for so many years.

    South Africa produces wool and cotton…

  5. Reply to DavidS @ 9:13 am:

    The economic point stands.

    Under the protectionist regime the industry (and the unions) thrived but was a net negative for the economy.
    Factories imported technology and machinery. Workers imported consumer goods. Finished goods stayed mostly local. Exports, if any, sold at prevailing world prices. Essentially subsidised by the fat local margins.

    Under a non-protectionist regime, the few that survive will be a net positive and the rest of the labour and capital will eventually move into areas where they may contribute a net positive also.

  6. Reply to DavidS @ 9:13 am:

    Correct on all counts re the Cape textile industry.

    China has no unions, and the Chinese are prepared to
    work for a pittance.
    The Cape Malay were famous for the goods they
    produced, and you still find many of them in
    the suit-making business.

  7. Reply to Timeo @ 1:46 pm:

    But it is not.

    In the isolation era there were no imports because we had to be self sufficient and, as Boertjie points out, our textiles were high quality stuff. We were consistently cycling money through our own economy and were nett exporting rather than importing due to self sufficiency coupled with protectionist policies.

    Hence the cotton was grown here, processed here, made into clothes here and sold here in shops where the said textiles workers would buy it along with other consumers who were also recycling money through our own economy. The only result was a cycle of increasing inflation which government failed to control and made us obsessed with “inflation control”.

    Unfortunately this also gave the unions a very strong hand top use against the apartheid government.

    Once those isolationst policies ceased the jobs were lost and we lost the production capability due to being financially uncompetitive.

    The result is jobs were exported (a problem experienced on vast scale in the the US I understand as opposed to the issues faced by Europe which still uses “quality standards” to ensure local industries are protected) to overseas and the workers became a net loss to the economy, and not just that, our productivity crashed, we lost our export edge as a quality manufacturer and (in a classically African exploitation situation) became an exporter of raw materials and an importer of those self same raw materials reworked.

    The point is that although of good quality the productivity and unionization issues faced by our local industries in textiles killed them.

    If the car companies like VW, Mercedes Benz, BMW, Totyota and Nissan had not over invested in South Africa’s production facilities in the 1970’s you can be assured they would have been out the door as well… and for the same reasons.

    Our road freight industry is in a similar quandry. The old government handing SATS to the ANC and its Afrocroniues resulted in that organization’s infrastructure being decimated and eventually resulted in its closure and relaunch in the tiny guise of “Transnet”, which does rail and bus and NO distribution…

    Result is the unions were able to gain a strangle hold on local road freight, making its employees the most expensive in South Africa, and includes ridiculous benefits liked guaranteed end of year bonuses, pension funds, death funds, medical funds, long absence funds, sick funds, training funds, guaranteed overtime payouts and sleep out allowances and the like.

    The motor industry is afflicted with similar issues like guaranteed bonuses, extended pregnancy leave funds, extra family responsibility leave, guaranteed paid time off for union activity etc etc

    Textiles was in the same situation with pension rackets and leave time.

    The issue was STILL a concomitant LACK of productivity if compared to their competitors in Asia (Malaysia, China, India and even places like South Korea!)

  8. Reply to DavidS @ 5:31 pm:

    So the lack of competition that derived from the protectionist policies enabled the unions to push up costs.

    Not just the unions, little competition to force them otherwise and management and shareholders will join the party.

    Increased costs permeates through the economy resulting in other industries loosing competitiveness also.

    Countries that pursue self-sufficiency to the extreme also becomes poor in the extreme. No unions are needed. No matter how much you try to circulate money locally, someone will always import stuff.

    The Dear Leader can’t be deprived.

  9. Not so sure that is correct.

    The sheer size of the Soviet Union and its circulatory internal trade with sattelites allowed it to have one of the most powerful economies in the Cold War.

    Colonial Britain also concentrated on self sufficiency and using colonies to trade in the post Napoleonic era which was the Victorian era spurt to superpowerdom for the country.

    Similarly post civil war USA followed a distinctly isolationst policy based on its own self sufficiency and sheer size to catapult it into the 20the century and post WW2 emerging as a superpower.

    Those seem to indicate that isolationist policies help.

    Modern day India is another excellent example and so is Japan.

    As for protectionist…

    Collectively the EU is the world’s biggest economy…

    Nuff said…

  10. Next time I order jerseys I might try them out! The prices are very good :applause:

    Most amateur teams here are into Kukri because we have local contact people who handle all the freight and customs issues. But these guys are saffa