The clash between the DHL Stormers and the Chiefs at DHL Newlands on Saturday 9th March saw the DHL Dancers run onto the rugby pitch in their new ensembles, as the winner of the DHL Design a Dancer contest was revealed.
Aimed at promoting local, up-and-coming talent in the fashion design field, the contest saw DHL team up with Western Province Rugby and FEDISA, South Africa’s Leading Institute for a BA Degree in Fashion Design to find a new outfit for the rugby team’s dedicated dance team. The winning design was also manufactured in the Western Cape, by a small CMT, to ensure it was proudly Capetonian.
The winning designer, Jode Venter, received a R10 000 cash prize, in addition to having her design showcased not only on the rugby pitch, but in all the associated media around the city’s favourite rugby team, the DHL Stormers. Jode’s original design was adapted with input from both DHL, Western Province Rugby and the dancers themselves, to create the final ensemble.
The outfit also borrows from the designs of runners-up Alana Dynowski and Alison Schwabe. Dynowski’s design ‘The Super Stormer Woman’ was themed around superheroes and the judging panel loved her cape. Similarly, Schwabe’s submission had a detachable hood, which has also been integrated into the final design.
“We were overwhelmed by the number and quality of the entries,” comments Sumesh Rahavendra, Head of Marketing for DHL Express Sub-Saharan Africa. “It was incredibly difficult to choose a winner but Jode’s definitely stood out for us. Her use of the DHL stripes, her presentation and the design theme that was used across all her elements – from the shoes, the socks, skirt and finishing – immediately caught our attention.”
Jode, a third year student at FEDISA hails from the Strand. She will complete her studies at the end of this year. “I got my ideas and inspiration from swimwear. I am very happy to have won and I am still in shock. I will be using the prize money for a new computer to use for my designs and further my career,” she concludes.
For more information on the contest and to see the seven finalist designs, please visit www.iamastormer.com
Visit FEDISA’s website at www.fedisa.co.za