The term “Californication” was coined somewhere in the 1990′s by economists to describe the practice whereby something is marketed and sold as ‘something’ while in truth it may still be ‘nothing’. Call it augmenting reality if you will. Either way the film bosses and new media heads in the state of California often used the practice of making something seem bigger than it is in the hope that it will one day become really big!
At Ruggaworld this weekend we will give the Currie Cup a bit of Californication when our commentary team will deliver live updates from Zambia as well as the tiny rural town of Wicklow in Ireland. We hereby invite you to pop in during the games and say hello, and for those who cannot catch the game live on Telly – please join us for the live feeds.
Also feel free to post us a pic of where you are watching the games on our facebook page www.facebook.com/ruggaworld