The Cape Town Tens rugby event on Wednesday announced plans for a ground breaking sponsorship of the 2014 event.
Food Lover’s Market has become the exclusive food partner of the event and will be delivering a unique and premium food experience for players and spectators alike – including hot and cold food zones, buffet breakfasts and a sushi area.
Launched in 2009 by rugby legends, Bob Skinstad and Robbie Fleck, the Cape Town Tens is now the biggest ten-a-side tournament in world rugby. It’s a unique sports lifestyle event that provides a winning formula of rugby, sunshine, banter and live entertainment to more than 2 000 players and 12 000 spectators over two days. It was recently short-listed as a finalist in the Best Live Experience category of the upcoming Discovery Sports Industry Awards.
Brian Coppin, the MD of the Fruit and Veg City Group, said: “We see a great fit with the Cape Town Tens audience and are excited to deliver a world class food offering at one of South Africa’s fastest growing sports lifestyle events.”
“Under the auspices of the Food Lover’s Market Love Health initiative, we are encouraging consumers to live a healthy and active lifestyle and be conscious of their relationship with food – and the Rugby Tens tournament is the perfect vehicle for us to share our message of nutrition and wellness. In the weeks leading up to the tournament we will be offering consumers and teams great nutritional and wellness advice via our digital platforms and media partners.”
Skinstad added: “The event experience is paramount at Tens and our exciting partnership with Food Lover’s Market takes this experience to a new level. Food Lover’s Market is one of the fastest growing brands in South Africa and we are delighted to have them on board. We are sure players and spectators alike will be delighted with the high quality food zone at our forthcoming event. ”
Now in its sixth year, Cape Town Tens will take place at Hamilton’s Rugby Club, on Friday 7 February and Saturday 8 February 2014, with more than 90 teams set to take part.
The event will also feature live entertainment, rugby development clinics, Springbok and international legends and South Africa’s biggest beer tent.
For further information about Cape Town Tens Rugby go to www.capetowntens.com, visit the Tens Facebook page, or follow on Twitter @tensrugby.