Sharks Jersey for 2014

December 20, 2013
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International Sports Apparel Company BLK on Friday unveiled the Sharks’ home and away replica jerseys ahead of the 2014 Super Rugby season, reports Sharks website editor Michael Marnewick.

The playing and replica jersey design project commenced immediately following the announcement of a partnership between the Super Rugby franchise and the rapidly expanding BLK brand for the next five years.

The BLK design team, working in consultation with the Sharks, produced an array of concepts before deciding on the designs to be worn by fans throughout the 2014 season.

The new garments offer a contemporary twist to the Sharks signature black and white outfits of previous seasons, with a subtle geometric carbon fiber print featured on both the home and away jerseys.

BLK has created a collection of technically advanced sports apparel for players and supporters, whilst ensuring a modern look is applied to the classic Sharks brand.

Complimenting this modern design, the latest innovation in jersey research and design, Exotek fabric has been utilised for the on-field garments.

Exotek has been designed and developed exclusively by BLK and feels the Sharks will enter the Super Rugby season wearing the lightest, most breathable and strongest fabric available.

The new jerseys will be accessible through major South African retailers towards the end of January 2014, with the Shark Cage Megastore selling both jerseys from the 23rd of December for R 599.00.

BLK Marketing and Digital Director Jason Sintome said the jersey release is the first event in a series of exciting announcements and events planned between the two organisations.

“The Sharks have long since been celebrated as a key global rugby brand which is reflected in their relentless pursuit of success both on and off the field.

“At BLK we are determined to be leaders in jersey innovation and will ensure players and fans receive apparel created specifically to enhance the rich heritage of the franchise and assist in their pursuit of success.” said Sintome.

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12 Comments

  1. avatar Americano says:
    December 20th, 2013 at 6:31 pm

    Nice. Stormers still win the fashion show though.
    Cheetahs need to step it up with their getups. I like the Currie Cup unis better than S15.

  2. avatar DavidS says:
    December 20th, 2013 at 11:22 pm

    Damnnnnnn

    Have to say it looks good…

    Bulls most fashionable and Sharks most stylish…

    Stormers …. I’m not sure they’re that kak…

    Lions and Cheetahs up next…

  3. avatar Boertjie says:
    December 21st, 2013 at 1:50 pm

    Pity they are sponsored by the kakkest
    mobile company on the market.

  4. avatar Morne Nortier says:
    December 21st, 2013 at 1:25 pm

    Looks kak.

  5. avatar David Spohr says:
    December 21st, 2013 at 10:58 pm

    Disagree… compared to those revealed so far it looks daaayyyummm good

  6. avatar Morne Nortier says:
    December 22nd, 2013 at 5:36 am

    Make the Cell C logo smaller, get rid of the pin stripes then yes.

  7. avatar Christo (Vetgesmeerde Blits) says:
    December 22nd, 2013 at 9:37 am

    Looks very generic, exept for the so called fabric innovation it looks like any second first team school jersey out there. And the thick stripe going from the shoulder to the collar is soooo 2003! Nothing new here, it could just as easilly be the new design for Pukke rugby clubs 2nd team.

  8. avatar Christo (Vetgesmeerde Blits) says:
    December 22nd, 2013 at 9:44 am

    And how many times have we heard the tecnically advanced sports apparrel angle everytime the big brands like nike, puma, addidas and under armour launches a new jersey? To hear it from a no name brand like BLK is not very convincing.

  9. avatar bryce_in_oz says:
    December 23rd, 2013 at 6:22 am

    @Christo (Vetgesmeerde Blits):

    Er ‘no-name’????

    Almost every major code in Australia has been kitted out by BLK for years now… they’re way ahead of the pack…

    Awesome jumper…

  10. avatar Aldo says:
    December 23rd, 2013 at 10:14 am

    I kind of like the jersey. So far the new Sharks kit looks the best. Some of my friends have beaten me to the new Bulls camo kit, it looks awesome.

    Sharks so far looks the best, but the Bulls jersey must be the smartest, look for us cheating like the AB’s and not getting caught! Im the invicible Bull.

  11. avatar Boertjie says:
    December 23rd, 2013 at 11:26 pm

    Jersey looks fine to me – a bit conservative
    maybe. Much better than the kak the Bulls will
    be wearing.
    Never heard of BLK though.

  12. avatar DavidS says:
    December 24th, 2013 at 9:29 pm

    BLK is not just big in Aus it’s big in Europe too.

    Good manufacturer.

    Saw the Bulls kit in a shop yesterday…

    Have to say even the green one is grudgingly conceded as looking quite cool and distinctive.

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