The new jerseys have a chevron graphic treatment and run under PUMA’s “The Nature of Performance” campaign with the tagline: “The Nature of the Cheetahs: Zero to Try in the Blink of an Eye”. Besides the new racy look, the white home shirts and orange away shirts have a new fabric and better fit.
“PUMA is very proud to launch our second Cheetahs Super Rugby kit,” said PUMA South Africa’s Marketing Director Brett Bellinger. “PUMA would like to wish the team and management all the best for the coming Super Rugby season and hope they are able to build on their very strong performances in 2013.”
Kobus le Roux, Marketing and Sales Executive for the Cheetahs says, “The Cheetahs are extremely excited to start the new Super Rugby season in our new PUMA jerseys. PUMA has designed a jersey that captures the spirit and nature of the Cheetahs and we hope to achieve major successes in these new jerseys”.