In keeping with its transformation policy SARU has decided to also change the Bok jersey. What do you think?ABSA and SARU have issued a joint statement saing that from this season on the Springboks will have a home and away strip. The away strip will retain the original green and yellow whilst the home strip will change to a red and gold strip.
In a move sure to shock traditionalists Jurie Roux said:
“Looking at football we realised that in order to better position tthe Springbok for marketing opportunities locally we need to make use of all the chances available. Playing in Red and Gold aligns us perfectly with our primary sponsor ABSA Bank. It also opens chances for us to similarly rebrand the Springboks for away games. We hope our sponsors will realise the unique chances opened up to them. New jersey sponsor Asics is fully attuned with our needs to transform the sport of rugby and this move definitely helps us going forward to be at the cutting edge of professionalism yet again.”
ABSA Marketing Exec Salie Leeghee says that ABSA is as always proud to be associated with the Springbok brand and hopes this new updated look will help launch professional rugby into the 21st century of marketing.
The new jersey will debut in The Rugby Championship 2014.