Massey Ferguson extend Rebels partnership

July 4, 2014
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Melbourne Rebels

Melbourne Rebels

The RaboDirect Rebels and Massey Ferguson are pleased to announce the extension of their partnership until the end of the 2016 Super Rugby season.

Massey Ferguson are a Platinum Partner of the Club, and will remain alongside Luke Jones and Laurie Weeks as foundation pillars of the Rebels when the 2015 Super Rugby season kicks off having themselves been a Partner of the Club since 2011.

Simon Hole, the Director of Marketing (Australia/New Zealand) for Massey Ferguson and himself from the Rugby stronghold of North Canterbury in New Zealand, said that the extension of the deal was fantastic news.

“We are very excited to add the additional two years; the Rebels are a very good fit for our business in that we share very similar core values, and we see that in the way that our customers got on board with the Rebels right back in 2011,” Hole said.

He believes that the Rebels are firmly headed in the right direction in the coming seasons, and is happy to see Massey Ferguson remain embedded within a team that is targeting success.

“I think we have seen in terms of selections, and in the way that Tony McGahan and Rob Clarke have gone back to their core values and really built a team from the ground up, plenty to be positive about.

“We’ve also really followed Scott Higginbotham and his development as Captain; we saw his potential early on, and he started 2014 very well. We’re looking forward to him developing his leadership even further, and seeing what he is capable of.

“We want to see the young Rebels players continue to develop as a team in 2015 and beyond; we saw some high-profile players leave after last season, and the team hasn’t been lesser for that. We look forward to seeing them continue to develop, and to see great depth across the whole organisation.”

As a brand with a focus on rural strongholds, Hole believes continued regional pushes by the Rebels remain a really positive way in which to utilise the partnership to the best of its ability.

“The rural areas are obviously our heartland, especially north of the river where Rugby is very, very strong,” Hole said. “We have seen our customers get on board when we’ve had sessions with the Rebels, whether it be games, team or player events.

“It was great to see the Club play pre-season games in Albury and Geelong, and we are keen to be involved again too. It was really hot last year, so hopefully if we go out to rural areas again it can be a bit cooler!”

Rebels’ CEO Rob Clarke said that Massey Ferguson’s re-commitment heralded another important chapter in the Club’s short life.

“Massey Ferguson has been a big part of our development as a Club, and we’re so pleased that they share not only our core values but also our vision for the future,” Clarke said. “They have helped to spread the Rebels gospel to the wider Victorian community, and assisted us in growing this great game throughout the state.

“I would like to thank them for their continued invaluable support, and look forward to sharing in the success of years to come with them.”

Initially joining the Club in 2011 as Coach’s Sponsor for two seasons, Massey Ferguson jumped at the opportunity to expand and extend their sponsorship to become a Platinum Partner for the 2013 and 2014 Super Rugby seasons.

At the time, Massey Ferguson Managing Director Warwick McCormick said “… our relationship with the Melbourne Rebels has been first class right throughout. The partnership has proven to be a good fit between our two organisations with the strong sense of community that we both share, which is particularly important with our large rural customer base.

“We are also part of their business to business program which is a real highlight of the partnership and when the opportunity arose to upgrade the partnership, it didn’t take us long to realise this was a great chance for us forge an even stronger bond with the Rebels.”

Massey Ferguson is part of AGCO Corporation.  As an individual brand, it is one of the biggest names in farm equipment throughout the world with a 150 year history and heritage that confirms its leading role in global agriculture.

Their vision has always been to produce worthwhile and innovative solutions for professional farmers feeding the world.

Massey Ferguson’s dedication to innovation, leadership, quality, reliability, support, pride and commitment resonates with the Melbourne Rebels own principals

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