The Blue Bulls Company (Pty) Ltd, has teamed up with SSTREAMM TV to deliver an SA first – Blue Bulls TV – available on mobile phones via www.bluebullstv.mobi. The unique mobile TV offering will take fans behind the scenes at the Vodacom Bulls and Blue Bulls, offering exclusive insight into the workings of one of the country’s most-successful rugby teams.
Blue Bulls TV’s unique content, created specifically for mobile devices, gives fans the chance to hear and see what goes on off the pitch in ‘Locker Room Chat’, meet the team behind the team with ‘Inside the Bulls’, learn about the medical side of things with ‘Ask the Doc’, experience a super-fan perspective with ‘Fan Cam’, plus many more exciting video-on-demand (VOD) channels. Delivering ‘Everything but the game’, Blue Bulls TV utilises SSTREAMM’s locally-hosted video streaming service to provide fans with a rich media experience, never seen before in South Africa.
“We have always tried to be at the forefront of innovation in the sport industry, and are thrilled and enthusiastic on teaming up with SSTREAMM TV to engage the audience in this new venture, Blue Bulls TV. Fans will be given the opportunity to gain more insight into what the team really represents and who they are off the pitch.” Said Richard Papo, Marketing Manager, Blue Bulls.
Julian von Plato, Director and Co-Founder of SSTREAMM TV believes that Blue Bulls TV marks the beginning of a revolution in Digital Sports Content in South Africa. “Blue Bulls TV is a unique mobile and web offering platform, giving fans a true ‘second screen’ experience,” he says. “We’ve worked on the project for two years to simplify the navigation and refine the content. Blue Bulls TV will give the country’s most passionate fans the chance to get to know the players, coaches and everyone associated with Blue Bulls with unprecedented ease”.
Blue Bulls TV will launch to Blue Bulls Supporters as a free, subscription-based service for the remainder of the Currie Cup season. Fans who are not members of the official Supporters’ Club will be able to access the service by paying a monthly subscription fee of R25. Vodacom will be offering a special Vodacom Blue Bulls package to their subscribers in the near future.
Log on to www.bluebullstv.mobi and get closer to the action than ever before.