Ruggaworld

New Bulls kit revealed

Official technical partner PUMA has unveiled the 2018 home kit for the Vodacom Bulls and Vodacom Blue Bulls, with a design in celebration of the Rugby Union’s 80 year anniversary.

PUMA has also designed a new badge, which will be positioned over the heart of the jersey and will see all the Union’s teams, from Vodacom Super Rugby all the way down to U19 Championship, play under the same badge for the first time. Giving rise to the mantra One Legacy, One Family, One Dream, One Badge, One Kit.

Paying homage to the original Bulls kit from 1938, the new outfit for Vodacom Super Rugby, Supersport Rugby Challenge and Currie Cup tournaments stays true to the blue and white strip in a two-tone manner with the front of the entire kit baring Bulls’ blue and the back a crisp white.

A 20180 graphic on the chest signifies the 80 years of heritage and will be communicated through the launch of the year-long “Our heritage drives our future” campaign, created to excite and engage with fans, consumers and customers through innovative activations as well as digital and retail executions.

View the campaign video here:

“We have drawn inspiration from this 80 year milestone and forged one badge, providing the #BullsFamily with a kit that will hopefully go down in history as a must have collector’s item for fans,” said PUMA Marketing Director Brett Bellinger.

CEO of the Blue Bulls Company, Barend van Graan: ‘PUMA have once again outdone themselves in producing an awe-inspiring kit for the new season. In 2018 we celebrate our 80th anniversary, and we will be looking to pay tribute to our proud heritage. We firmly believe PUMA has truly captured the essence, and are looking forward to running out in this timeless classic ”.

The Vodacom Bulls Home Jersey will hit stores 30 November 2017 for R799 at PUMA stores, Totalsports, The Cross Trainer, Sportsmans Warehouse and selected retailers nationwide.

#BullsFamily #20180

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6 Comments

  1. avatar

    Aldo

    November 30, 2017 at 7:46 am

    I love the new kit. Light blue belongs in superrugby with the Bulls. Nothing fancy, no navy etc.

    ReplyReply
  2. avatar

    Craven

    November 30, 2017 at 10:40 am

    @Aldo:

    If they are celebrating the 80th anniversary of the union with this jersey, some small reference to the daisy would have been nice.

    Apart from that, I like it loads better than the camo and other efforts of recent years.

    ReplyReply
  3. Bekke

    Bekke

    November 30, 2017 at 12:42 pm

    Just had to laugh at the photoshopping done on Vetgat Nyakane!!! Seems like they copied his head on Rudy Page’s body

    ReplyReply
  4. DavidS

    DavidS

    November 30, 2017 at 6:54 pm

    @Craven: The pink…

    But yes the Baberton Daisy…

    Duuuhhh

    ReplyReply
  5. avatar

    Craven

    December 1, 2017 at 11:55 am

    @DavidS:

    Ha!That was horrible.

    ReplyReply
  6. avatar

    Americano

    December 2, 2017 at 8:53 am

    I’m amazed each year I DON’T see a Pentagram badge over the dark heart of new ZeeBulls jersey.

    ReplyReply

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