Home Guinness Pro 14 News Isuzu announce as Southern Kings Sponsor for Pro14

Isuzu announce as Southern Kings Sponsor for Pro14


An exciting new era has dawned for the Southern Kings with the announcement of the proudly Eastern Cape-side’s proposed new owners today.

A consortium of local black business people is set to buy a 51% stake in the Kings franchise.

EP Rugby confirmed it is awaiting approval from SA Rugby before the proposed change in ownership comes into effect.

Isuzu Motors South Africa will be partnering with a consortium of predominantly black business people, The Southern Kings and Eastern Province Rugby, through its sponsorship of the Isuzu Southern Kings rugby team franchise for a three year period.

The Isuzu Southern Kings will achieve a historical milestone by becoming the first black-owned rugby franchise in the country.  Binding offers have been submitted by the relevant parties, with SARU EXCO approval and other transaction closing conditions set to take place over the coming weeks.

Isuzu Motors South Africa Chief Executive Officer and Managing Director Michael Sacke said the company was excited to be the main sponsor of the Southern Kings rugby team franchise under new ownership.

“The Kings represent an ideal partnership opportunity as we are both new companies who are only just starting our journeys. We both have our sights set on achieving sustainability, growth and success for the long run. We urge the residents of the Eastern Cape to join us in rallying behind the Kings, so that we can help build a strong rugby base in our region,” said Sacke.

Sacke continued to say that Isuzu Motors South Africa was passionate about the local community and committed to contributing towards the success of the region. “As an innovative and solutions-orientated automotive company, we are proud of our Eastern Cape roots and as such are pleased to be partnering with our local rugby team. We hope that this will ultimately help boost the local economy through increased sports tourism and other spin-off opportunities,” Sacke said.

On behalf of the proposed Consortium – a group of like-minded business people have rallied together to pool resources to build rugby talent in the region – Loyiso Dotwana said the community deserves a rugby team which it can be proud of.

“We want to build a professional and competitive team for the long run. Our long-term ambition is to achieve incremental growth which ultimately will result in the Isuzu Southern Kings winning the GUINNESS PRO14 Championship. By creating an academy and team here, we want to retain the Eastern Cape’s talent. This is the home of black rugby – our team will promote social cohesion in South African rugby,” said Dotwana.

The consortium has entered into discussions with the Nelson Mandela University with regards to reviving the Rugby Academy and thus providing incubation and training for the team.   Further announcements in this regard will be made in due course

“This places the franchise in a position it has never been before. We now have a long-term commitment from a sponsor and we are able for the first time, to plan and build a sustainable franchise for the long run,” said Charl Crous, Chief Operations Officer of the Isuzu Southern Kings.

“We want Nelson Mandela Bay to be the country’s sporting destination of choice,” said Executive Mayor Athol Trollip. “”Rugby is a critical part of that, which is why we need strong clubs and unions that nurture, retain and promote local talent.  This is a new era for the Southern Kings, after years of travails and challenges.  With a sponsor like Isuzu committed to this initiative, the trajectory is only up.  The Metro is proud to support the next chapter for our Southern Kings, and requests that every resident get behind the team on its way to Guinness PRO14 victory.”

The Isuzu Southern Kings will be wearing their brand-new jerseys when they open their 2018/19 GUINNESS PRO14 Championship campaign in Parma, Italy, where they play the Italian side Zebre on 31 August.

Their first home game in the Nelson Mandela Bay Stadium will be on 16 September when the Southern Kings take on Ireland’s Ulster Rugby and again on 22 September when they take on Glasgow Warriors (Scotland).

The Southern Kings initially came into existence in 2009 for the British and Irish Lions tour of South Africa and were one of the first international teams to play at the newly built Nelson Mandela Bay Stadium.

The Southern Kings stood their ground as a proudly Eastern Cape team when they played Super Rugby in 2013, 2016 and 2017, before joining the GUINNESS PRO14 Championship for the 2017/18 season of the European competition. The GUINNESS PRO14 Championship, features top clubs from Ireland, Wales, Scotland, Italy and South Africa (Toyota Cheetahs and Southern Kings).

Now backed by a committed sponsor Isuzu Motors South Africa, who is celebrating 40 years of Isuzu’s existence in South Africa, fans of the Isuzu Southern Kings can look forward to a new era of growth for the team.

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  1. Good news indeed (apart for DavidS and bryce who hate anything black in rugby). I genuinely hope the new management and sponsor can bring some sanity to EP rugby – too much talent gets wasted.

  2. You don’t get a more African sponsor than that… and if this is a legit move to a professionally owned union… well it should have happened years ago across the provinces. That is if they are actually a fiscally viable investment.


    Take one look at the Australian side… we don’t need pencil tests and political meddling… nor would we stand for it. Piss-weak dig.

  3. Well the EC is supposedly the breeding ground of black rugby talent. So hopefully with proper management of funds (cheeky is gone after all), this sponsor will firstly bring Kings a better showing in the pro14 this year, secondly help bring through some serious talent.

  4. @Aldo:

    Shhh don’t say the ‘C’ word… he will always be the perpetual vulture in EC circles. ‘Still’ facing court for swindling/laundering R3mill (and then some) from the coffers during this tenure.

    Isuzu is a huge sponsor for the Kings… here’s hoping there is no repeat of the Guma TAC play with the Kings in 2012 and then the Lions in 2011. I have a sneaking suspicion they’ve still got tickets and circling too.

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