Great news for Lions with the renewal of Title sponsor Emirates for the next five years.
Emirates have been the Lions Vodacom Super Rugby team title sponsor since 2015 and the renewal is great news for the franchise, players and fans.
The new contract will continue until 2024 which will see Emirates retaining their title sponsor of the Emirates Lions team and the naming rights of the stadium.
Boutros Boutros – Divisional Senior Vice President – Corporate Communications, Marketing and Brand at Emirates said, “We have enjoyed a memorable journey with the Emirates Lions, and the response and support we have received has been tremendous. South Africa is one of the top rugby-playing nations in the world, with very passionate fans, and to continue our partnership with such an established local team, is a matter of great pride for us. Sport is an incredibly powerful connector of people, and as a brand, it has always been close to our heart.”
Mr. Boutros added, “Emirates has been operating for 24 years to the Rainbow Nation and has a strong connection to South Africa – our continued relationship and commitment to the Emirates Lions just serves to reinforce our close ties with the country.”
Lions Rugby Company CEO Rudolf Straeuli said, “Our partnership with Emirates has grown the Lions brand internationally and locally. We are proud to be associated with such a powerful partner and the five-year extension will enable us to grow further as a franchise, enjoying additional stability and excellence.”