PUMA has also designed a new badge, which will be positioned over the heart of the jersey and will see all the Union’s teams, from Vodacom Super Rugby all the way down to U19 Championship, play under the same badge for the first time. Giving rise to the mantra One Legacy, One Family, One Dream, One Badge, One Kit.
Paying homage to the original Bulls kit from 1938, the new outfit for Vodacom Super Rugby, Supersport Rugby Challenge and Currie Cup tournaments stays true to the blue and white strip in a two-tone manner with the front of the entire kit baring Bulls’ blue and the back a crisp white.
A 20180 graphic on the chest signifies the 80 years of heritage and will be communicated through the launch of the year-long “Our heritage drives our future” campaign, created to excite and engage with fans, consumers and customers through innovative activations as well as digital and retail executions.
View the campaign video here:
“We have drawn inspiration from this 80 year milestone and forged one badge, providing the #BullsFamily with a kit that will hopefully go down in history as a must have collector’s item for fans,” said PUMA Marketing Director Brett Bellinger.
CEO of the Blue Bulls Company, Barend van Graan: ‘PUMA have once again outdone themselves in producing an awe-inspiring kit for the new season. In 2018 we celebrate our 80th anniversary, and we will be looking to pay tribute to our proud heritage. We firmly believe PUMA has truly captured the essence, and are looking forward to running out in this timeless classic ”.
The Vodacom Bulls Home Jersey will hit stores 30 November 2017 for R799 at PUMA stores, Totalsports, The Cross Trainer, Sportsmans Warehouse and selected retailers nationwide.